Who We Are
Our Story
In 2022, after years of leading revenue teams across a range of tech businesses, our founder, Maria Monks, took the leap to go independent, launching her journey as a Fractional CMO.
Since then, she’s helped over 35 companies overcome one of the most common go-to-market mistakes: prioritising tactics over strategy. Maria’s philosophy is simple, yet often overlooked, understand who you are selling to, and why, and the tactical plan will follow.
As a Fractional CMO, she started off working closely with the UK deeptech fund IQC and its portfolio companies. It quickly became clear that while these ambitious businesses needed strategic marketing leadership, they also lacked the hands-on support required to execute and deliver on foundational marketing initiatives.
To bridge that gap, Maria began drawing on her trusted network of brand consultants, web agencies, copywriters, and other standout marketers. Before long, what started as a solo consultancy evolved into a fully-fledged marketing services advisory - built to deliver both strategy and execution, end-to-end.
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"We have been working with Maria and her team for around six months now, and it has had a significant impact on both the overall Marketing structure and its effectiveness. The team has helped to evolve our positioning and messaging and we have a structured plan and budget in place for our marketing team to execute on in 2025, resulting in more focused efforts and a clearer reporting structure".
Chiraz Ennacuer, CEO, Corrosion Radar
“We have just finished a GTM strategy and UVP project with Maria and her team, and we are very pleased with the results. Maria’s clarity on strategic direction, combined with a creative mindset, has given us a straightforward plan on how to bring our Marcomms platform to market. The work has led to both informed board conversation and a 12 month plan for the Marketing team to execute on”.
Suzy Jordan, COO, MediaLab (Apollo)
“We have had the pleasure of working with Maria on and off for the last two years, bringing her into the various stages of our business as we scale. Maria’s high-energy personality would benefit any team she gets involved with. As our interim CMO, she has overseen both recruitment and setting up a new Marketing function. Maria has also participated in Leadership team meetings and helped drive the wider direction of the GTM. Her creative and tactical planning is impressive, and the ABM campaigns have resulted in high quality demand in our key markets.
David Rajan, CEO, Opteran
“I have had the pleasure of working with Maria for several years, both as an in-house Marketing leader, and as a Fractional CMO. She has the drive and energy like nobody else, and I have witnessed several times how her input has driven GTM scalability in a business, across multiple sectors. She has added real value to the IQ portfolio over the years, and I can’t recommend her highly enough for anyone looking to scale their Marketing function”.
Kerry Baldwin, Managing Partner IQ Capital
“Maria has been supporting our marketing efforts for nearly two years now, and her attention to detail combined with a strategic mindset have made her a real asset to us on our growth journey. Maria has been supporting, and directly managed, some critical activities, including our EV launch. She has consistently delivered all projects on a very high level”.
Sai Shivareddy, CEO & founder Nyobolt
We have been working with Maria and her team for around six months now, and it has had a significant impact on both the overall Marketing structure and its effectiveness. The team has helped to evolve our positioning and messaging and we have a structured plan and budget in place for our marketing team to execute on in 2025, resulting in more focused efforts and a clearer reporting structure.
Chiraz Ennacuer, CEO, Corrosion Radar